William Hall

585-297-3613 | williamsmhalljr@gmail.com

Objective

To enhance my professional skills, capabilities, and knowledge in an organization that recognizes the value of hard work.

Work Experience

Owner/Lead Designer

Shane Milton | January 2024 - Present

Founded and led the creative direction for a streetwear and lifestyle brand, defining a cohesive visual identity across logo design, typography, color systems, digital presence, and physical products.
Designed and produced limited-run apparel and accessories, including custom laser-engraved Carhartt jackets, denim pieces, and one-of-one garments, balancing durability, material constraints, and visual storytelling.
Oversaw the full product lifecycle from concept and sketching through material sourcing, prototyping, testing, and final production, with an emphasis on craftsmanship and repeatable processes.
Built and maintained a custom Shopify 2.0 storefront, implementing bespoke templates, modular sections, and storytelling layouts to support drops, collections, and one-of-one pieces.
Directed creative execution for brand visuals, including product photography, lookbooks, and promotional assets, ensuring consistency across web, social, and campaign materials.
Managed production logistics and vendor relationships, coordinating with small-batch manufacturers, printers, and suppliers to meet quality, cost, and timeline requirements.
Used analytics and customer feedback to iterate on product presentation, merchandising strategy, and site UX, improving clarity, engagement, and conversion without sacrificing brand integrity.

Brand Consultant

Shane Milton | July 2025 - Present

Partnered with an emerging streetwear brand to define its creative and strategic foundation, conducting a brand audit to assess positioning, audience alignment, and differentiation within the contemporary fashion landscape.
Helped articulate the brand’s core values, narrative, and tone of voice, translating abstract concepts into a clear visual and verbal system used across product names, site copy, and marketing materials.
Designed the brand’s primary logo and supporting visual language, establishing a dark, raw, and tactile aesthetic that informed the website, apparel graphics, and packaging.
Designed and developed a fully custom Shopify theme from the ground up, extending the default editor with modular sections and custom blocks to support flexible merchandising and storytelling.
Consulted on apparel design and production strategy, advising on materials, garment construction, and finishing techniques, including laser-engraved workwear pieces and custom denim applications.
Supported drop planning and launch execution, helping structure collections, product hierarchies, and site flows to highlight limited runs and one-of-one items.
Provided ongoing guidance on maintaining brand consistency across digital touchpoints, equipping the founder with systems and templates to evolve the brand without diluting its identity.

Web Content Manager

Laboratory For Laser Energetics | Jan 2023 - Present

Implemented organic accessibility tactics, boosting LLE's SEO score from 69 to 96.
Facilitated a complete website redesign and creation of a custom theme in Elementor using CMS, HTML, CSS, and Javascript.
Transitioned LLE's web project from an external agency contract to in-house development, saving over $40,000 in costs while ensuring full control and customization.
Successfully revamped the laboratory's online presence, optimizing processes and programs, leading to enhanced department wide efficiency and effectiveness.
Implemented robust SEO strategies, elevating the lab's website rankings to first-page visibility on Google for several industry keywords, leading to a 25 points SEO score increase.
Developed engaging presentations, games, and group activities for students, fostering interest in science and technology among high school students.

Freelance

Web services | Nov 2018 - Present

Maintained client relations leading to complete client satisfaction.
Design easy to navigate websites that are desktop and mobile friendly.
Manage all ad campaigns from creation to completion to ensure it's success.

Client Success Specialist

829 Studios LLC | May 2022 - Jan 2023

Made meticulous edits to clients' websites using: WordPress, Gutenberg, HTML, and CSS.
Managed client projects and maintained several high budget client relations while handling each of their request promptly.
Created and maintained dozens of quarterly budgets for clients.
Designed flyers for print using Adobe InDesign and Photoshop.
Worked with a development team to coordinate larger projects.

Website Maintenance Specialist

CGI Digital | Oct 2020 - May 2022

Provided support to clients through video calls and emails.
Facilitated the set-up and support of every client's Google Workspace Account.
Created proposals and budgets for new products and services.
Assisted in conducting interviews and led training for new Live Site Designers.
Created training guides and walk throughs for new employees and clients.
Updated client contracts and facilitated contract renewal website edits.

Shopify Expertise

Beyond standard theme configuration, I specialize in building custom Online Store 2.0 experiences. My deep understanding of the platform allows me to bridge the gap between creative design and technical functionality.

Liquid Theme Development

Online Store 2.0 Architecture

JSON Templates & Metafields

Custom Section Schema

App Integration & APIs

Conversion Rate Optimization

Professional Skills

Web Design WordPress/Divi/Elementor HTML/CSS/Java Shopify Ecommerce SEO Gutenberg Editor Product/Service Rollout Google Workspace Email Hosting DNS Management Design Client Relations Project Management Budget Tracking Adobe Creative Suite Photoshop Social Media Management Ad Creation

Personal Skills

Problem Solving Reliable Professional Leadership Organized Time management Team player Fast learner Self Motivated Determined

References

Adam Blonsky

Project Manager, Web Technologies

585-245-2237

They were my manager.

Claire Towey

Account Executive

(585) 419-5682

Claire was one of my main contacts on the Account Executive team.

James Kraft

Former Web Support Manager

(585) 435-6559

James was my department manager back in 2021.